Eve. L

It’s not that easy being that broke friend in an affluent city. Money is an emotionally charged topic as it is, let alone when you’re a young Singaporean trying to fit in with your peers. Here, social currency often requires forking out actual currency.

"Where do you see yourself in 5 years?”

Oh no, here we go again. Cue the dread.

Copywriting for Community Foundation of Singapore (SSF)'s Impact Report.

Among the many classic stories written in a Confucian filial piety text (also known as ‘Twenty-four Filial Exemplars’), one goes by the title: ‘He Sold Himself to Bury His Father.’

My fashion sense involves buying plain shirts in multiple colours and wearing each of them to death. You can imagine how this horrifies my friend, whose principle is “never rewear an outfit more than five times.”

Enik Teo was 19 years old when she first arrived in Singapore. With a one-way ticket, she left home in Indonesia to carve a life on her own.

It's disappointing to know that although knowledge of mental illnesses is increasing, employers need a separate course to properly accept those with such diagnoses. It seems as if there is a generalisation that people fail to function in their daily lives once they are diagnosed. I recognise that the course is well-intentioned, but it also reflects the stigma and attitudes that are still prevalent in our society.

It’s a regular work day. You receive a slack message from a co-worker (your go-to coffee run buddy, your after-hours compadre, etc.). Popping up on screen are the last words you want to see: “Sup, I just got fired.” Huh. This must be a prank. Except it’s not.

If there’s anything I learned from binging all 6 seasons of Queer Eye (shoutout to Jonathan Van Ness), it’s that something as simple as hair can make a world of a difference to one’s sense of self. It’s no different for terminally ill patients on the brink of death, affirms 74-year-old retired hairdresser Mdm Cheok Boon Kiew.

As Changi Airport commemorates its 40th anniversary, we speak to Rose Chia, a professional horticulturist responsible for the blossoming floral and garden displays that surround the spaces of our iconic hub — as well as the challenges and joy derived from her 24 years of experience.

Being the world’s first, there was a need to raise awareness for NERF Action Xperience and generate buzz to surround this exciting launch. In order to generate buzz for NERF Action Xperience, we demonstrated how this indoor arena would enhance NERF battles and play experience, removing it from the realm of imagination and transforming it into reality.

ZOO Group was tasked to enhance and amplify Carpe Diem’s key proposition. This partnership sought to build awareness of the brand across various digital and social platforms, and was mainly targeted at young parents in Singapore.

After years in the coffee industry, Boncafé decided to redesign their packaging in a bid to revamp their brand. To celebrate a new chapter to a classic, ZOO Group developed an integrated marketing and communications campaign. Targeted at existing customers, it highlighted the beloved beans’ fresh new look. Leveraging on the hype, the campaign was also aimed at millennials to create brand and product awareness.

With more and more people being classified as senior citizens in our society, there is a need to shift perceptions of the elderly.

Nestled amidst Singapore’s bustling cityscape lies a serene and idyllic retreat: chalets.

These charming abodes have become a familiar go-to for many Singaporeans.